Amazing Facts Campaign – Weird and Wonderful Marketing
The idea behind the campaign was to present the audience with strange and fascinating facts and then subtly incorporate a simplified marketing message…
Conoce a Dave: simplificando las tecnologías de la información con personajes con los que es fácil identificarse
El primer «Meet Dave», el episodio 1, se creó en un fin de semana como prueba de concepto. Sin embargo, al equipo de marketing y, sobre todo, al de ventas…
Campaña «Amazing Facts»: un marketing extraño y maravilloso
La idea de la campaña consistía en presentar al destinatario datos curiosos y sorprendentes para, a continuación, introducir de forma sutil un mensaje de…
Mimecast Brand – Building a Tech Unicorn Identity
I spent eight years of my professional life developing and maintaining the brand identity of a start-up tech unicorn. This involved shaping how a cutting-edge technology company presented itself to the world – from visual identity to messaging and campaign strategy.
Migration Campaign – Corporate Brand Storytelling
A corporate campaign focused on migration and transformation. This project showcases how complex technical transitions can be communicated through compelling visual storytelling and relatable narratives. Part of my portfolio of work with major brands including Microsoft, Mojang, Disney Studios, Sony Pictures, and more.
Amazing Facts Campaign – Weird and Wonderful Marketing
The idea behind the campaign was to present the receiver with weird and wonderful facts and then slip in a simplified marketing message. Email management in large businesses is a complicated and often seen as an electronic dark art. Especially in industries subjected to strict regulations like law and accounting firms. This campaign made complex …
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Complexity Monster – Making Complex IT Simple
Our biggest challenge was to present a very complex environment, setup, and idea in a simplified way. We started off with the question, how would you explain this to kids. The Complexity Monster was born and quickly became one of our most popular and well-performing campaigns. The campaign included: – Hard Copy Printed Postcards – …
Meet Dave – Simplifying IT with Relatable Characters
The first “Meet Dave”, Episode 1, was created over a weekend as a proof of concept. However the marketing and especially the sales team loved it so much, that it was used in its concept phase for various sales meetings, email campaigns, and direct mailers. The idea behind Dave was that he was a relatable …
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