The idea behind the campaign was to present the receiver with weird and wonderful facts and then slip in a simplified marketing message. Email management in large businesses is a complicated and often seen as an electronic dark art. Especially in industries subjected to strict regulations like law and accounting firms. This campaign made complex …
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Our biggest challenge was to present a very complex environment, setup, and idea in a simplified way. We started off with the question, how would you explain this to kids. The Complexity Monster was born and quickly became one of our most popular and well-performing campaigns. The campaign included: – Hard Copy Printed Postcards – …
The first “Meet Dave”, Episode 1, was created over a weekend as a proof of concept. However the marketing and especially the sales team loved it so much, that it was used in its concept phase for various sales meetings, email campaigns, and direct mailers. The idea behind Dave was that he was a relatable …
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